Content marketing is the type of marketing involving creation and sharing or online material to generate interest in products and services. Content marketing requires sharing of information that can be knowledge, entertainment, or advice in consumable formats. Content can be in various formats that might include:
Search engines like Google match search query by users to most relevant high-quality information. The ranking is the search engines means you rank for specific keywords in the written keywords. More content has more keywords and increases the chance of ranking.
Search engines assume a website is outdated and stale if you stop producing content. They follow it up by dropping your rank and avoiding sending people to your content. A content marketing agency helps to create and share content that gets the attention of the audience to the extent of getting backlinks from other websites. When other sites link to your site, search engines view it as a respected authority bumping it up in ranks.
The easiest way of getting backlinks is to produce quality content that educates and entertains. When content impresses people, they want to link to it and share. Google favors resources and websites that receive consistent updates. A content marketing agency that helps to publish content regularly increases your website visibility and rank higher as search engines match users searching for relevant keywords there.
A good content marketing agency is that with an updated site that you can find among the top results when you search their core services and geographic area. A content marketing agency cannot have the right strategies to rank your site when their own is not appealing. Their website should be engaging and have all key elements of an effective inbound marketing strategy. It includes a responsive design, active blog, intuitive navigation, and efficient conversion strategy that call visitors to action.
Also Read: Search Engine Optimization Services
A reliable content marketing agency should have an in-depth knowledge of site development technologies irrespective of the marketing strategies. Website look is the base of marketing. It requires a suitable building and hosting. A content agency should assign you a website manager skilled to handle the agency and client side to determine the most proficient digital strategies to market content.
A content marketing agency should have some experience in your industry, or it will not know the way to reach your target audience. If it has some experience, ask about its projects, achievements, and challenges to market content. If it is a new industry, there should be strategies on the way to generate and market relevant content. The agency should also relate to the goals of your business and propose actions that underscore your vision. It should also have methods to solve the challenges your business is facing.
It is crucial to know if a Kenya content marketing agency you engage is achieving your goals through reliable tools. It should set up tools for project management and have skills to use them. They should have different tools to measure SEO, inbound marketing, social media analytics, and email marketing, among others. Many tools use data averages and analytics for judging content. Seasoned content marketing agencies use the data to also think of strategies outside these tools to achieve better results.
When you find a content marketing agency that meets the above criteria, you can discuss the cost to meet your specific needs to determine if it is within your budget and market average.
Choosing the right Kenya content marketing agency helps your site to become a popular reference for your audience because its team has cutting edge strategies. They get more visitors to your site and in turn, it gets a better ranking.
At Mambo we recognize that every entity’s circumstances are a bit different. This is the reason why we adapt our SEO and marketing strategies according to your company’s individual objectives, budget and size.
Mambo has now been steadily expanding for over a decade and over the years we’ve only perfected the craft. We make use of effective methodologies, practices and techniques to get positive results for long term.
We keep track of activities and provide you with a report. This way you can always measure progress, with this you won’t have to wonder whether your marketing investments have even paid off at all.
You will be in direct communication with your own SEO expert. Give us a call any time and speak to your own personal digital marketing consultant and we will adjust our Plan according to your specifications.
It depends on a number of factors and these can only be determined after we have done an analysis of your websites, keywords and other aspects. With Us be sure to rank top on google and get heavy target traffic.
There are two main aspects of SEO: on-page SEO and off-page SEO and when we do SEO we majorly improve these aspects so that search engines can see your site as more reliable. With On-page SEO we optimize elements on your website for search engines and it includes many different disciplines your website and with Off-page SEO we optimize elements off of your website for search engines for example backlinks. All our services are fully transparent and we offer everything as documented in the SEO plans.
You will start seeing some results within a few days if doing SEO. However, with even more and a few months, you will see results that are evener. If you stop carrying out SEO practices you will gradually backdrop.
We will recommend Facebook, Twitter, and Instagram for social media marketing. Other platforms are available for you to choose from, they include Linkedin and Pinterest.
You will only be required to pay performance fees when you reach a top 3 position for any of your keywords.
“It depends”. There are a number of variables that need to be evaluated which include competition, inbound links, and content. It involves evaluating these variables that we can determine how long it will take.
No. Our COMBO packages are organic based. It includes manual posting in the form of text and image. For any paid marketing on please contact us.
No, not at all. As a matter of fact, Search Engines such as Google have written guidelines for SEO and they use in-house as well for their products. SEO is all about making your website, your content and your connections better.