Importance of Content Marketing
Search engines like Google match search query by users to most relevant high-quality information. The ranking is the search engines means you rank for specific keywords in the written keywords. More content has more keywords and increases the chance of ranking.
Why Use a Kenya Content Marketing Agency
Search engines assume a website is outdated and stale if you stop producing content. They follow it up by dropping your rank and avoiding sending people to your content. A content marketing agency helps to create and share content that gets the attention of the audience to the extent of getting backlinks from other websites. When other sites link to your site, search engines view it as a respected authority bumping it up in ranks.
The easiest way of getting backlinks is to produce quality content that educates and entertains. When content impresses people, they want to link to it and share. Google favors resources and websites that receive consistent updates. A content marketing agency that helps to publish content regularly increases your website visibility and rank higher as search engines match users searching for relevant keywords there.
Qualities of a Good Kenya Content Marketing Agency
1. Attractive and navigable website
A good content marketing agency is that with an updated site that you can find among the top results when you search their core services and geographic area. A content marketing agency cannot have the right strategies to rank your site when their own is not appealing. Their website should be engaging and have all key elements of an effective inbound marketing strategy. It includes a responsive design, active blog, intuitive navigation, and efficient conversion strategy that call visitors to action.
Also Read: Search Engine Optimization Services
2. Knowledge of web technology
A reliable content marketing agency should have an in-depth knowledge of site development technologies irrespective of the marketing strategies. Website look is the base of marketing. It requires a suitable building and hosting. A content agency should assign you a website manager skilled to handle the agency and client side to determine the most proficient digital strategies to market content.
3. Industry Experience
A content marketing agency should have some experience in your industry, or it will not know the way to reach your target audience. If it has some experience, ask about its projects, achievements, and challenges to market content. If it is a new industry, there should be strategies on the way to generate and market relevant content. The agency should also relate to the goals of your business and propose actions that underscore your vision. It should also have methods to solve the challenges your business is facing.
4. Ability to use success measuring tools
It is crucial to know if a Kenya content marketing agency you engage is achieving your goals through reliable tools. It should set up tools for project management and have skills to use them. They should have different tools to measure SEO, inbound marketing, social media analytics, and email marketing, among others. Many tools use data averages and analytics for judging content. Seasoned content marketing agencies use the data to also think of strategies outside these tools to achieve better results.
When you find a content marketing agency that meets the above criteria, you can discuss the cost to meet your specific needs to determine if it is within your budget and market average.
Choosing the right Kenya content marketing agency helps your site to become a popular reference for your audience because its team has cutting edge strategies. They get more visitors to your site and in turn, it gets a better ranking.