Google has retired and rebranded their advertising services Google Ad Words and Double Click. Their advertising software has undergone a mega overhaul to acquire a new name and friendlier user interface for its customers. Google has said there are no fee changes or merging of any services. Instead, they have a single platform, Google Ads for basic tool buying for ads.
There will be access to inventory on their search engine, Google, video streaming service YouTube, the Play Store and 3 million of their partner properties. The new default interface will be simplified for users. Executives at Google said that automation will be powering the design for ads and where to place the ads. Previously Google Ads has generated a lot of confusion for people who are not steeped in the tech industry says Senior Financial Analyst Brian Wieser.
Google is, however, retaining AdSense for smaller websites and Ad Mob for mobile developers. To cater to high-end software buyers, Google has introduced Google Marketing Platform as the new brand to provide these services.
Google Executive Vice President for advertising Sridhar Ramaswamy, said that Google Ads will be an all-encompassing front door for the various ad services the tech giant provides. Additionally, their Google Ads Manager will be a complementary tool for the large sellers. The renamed services focus on different groups and their clients also have the option of integrating non- Google tools with their services.
Alphabet acquired DoubleClick in 2008 and launched Ad Words in 2000. Google is the leading search engine in the world and their ad tools are essential for content and business ranking. Hence the importance and emphasis behind their new Google Ads rebranding. In the recent past, there have been increased concerns with Google’s monopoly and privacy policies by academics and policymakers. They have called on anti-trust bodies to split up Google’s advertising business.
The original article is by Reuters
Sourced from:Standard Digital Media