WHAT IS AN SSL CERTIFICATE AND WHY DO YOU NEED IT?
An SSL stands for Secure Socket Layer. A data encryption technology that ensures no eavesdroppings that happen when between user’s computer and server. If you’re serious in doing business online, you need SSL. Period. It’s the best way to protect user data and defend against identity theft. Many customers will refuse to do business with a website that doesn’t have an SSL certificate. Because they know their data is not safe online. Displaying your SSL Site Seal tells customers that they can shop with confidence, knowing they’re protected. Different certificates provide different levels of validation. Another advantage of using SSL is to improve ranking on Google. In its recent announcement, the search giant has indicated it will start considering websites protected with SSL as a ranking signal.