Safaricom to Make an Entry into Ethiopian Market M-PESA set out to modify mobile money in Ethiopia

Shortly after Reuters reported that Kenya’s Safaricom is in advanced talks to introduce M-PESA to the landlocked country of Ethiopia, their Head of State Abiy Mohammed soon confirmed it via Twitter. Safaricom has previously expressed an interest to penetrate other African markets, and it seems this news comes with the exciting new territory. Ethiopia has previously suffered by lagging behind in business and the country’s […]