Why Do You Need A Mobile Responsive Design? A mobile responsive design improves user navigation and SEO rankings

Mobile phone users are now twice as many as desktop users. With such a high number of people preferring to use the smartphone while browsing the web. The future of responsive website design has come.

Smartphone Influx
People love their mobile phones. It has become a part of their way of life, and hence its influence. Different device makers dominate the stock exchange and the world’s market with good reason. Today’s billions of people own a smartphone. They are convenient in size and usability. They provide everything you need in the palm of your hand. Your phone is your alarm clock, camera, laptop, business, and entertainer all wrapped in one! But how is this possible? Today the phone is made to meet the needs of the ordinary people. This includes Googling a product, checking the scores of a football game or watching the latest music video.

Phones are made with larger screens for clearer images and for seamless navigation. To feel as if one is using a laptop, with no compromise on quality viewing. To shop online, take selfies and search comfortably.

Responsive Design
Mobile responsive design indicates the seamless adjustment to fit a user’s device. This means whether you are using a tablet, desktop or mobile, the user should experience high-quality content and design. Interested users should be able to experience your site on the go. From a bus, train or their living room. It is one size for all kind of design, to suit all devices. Responsive design has more benefits, it saves time and money. Before, developers needed to construct separate sites to accommodate different devices. This means spending more money and taking more time with each design.

Ranking and Reporting
In addition, making reports on google analytics meant tracking different websites. This means, there was more work to be done. On top of that, the SEO rankings for the site will suffer. This is because the different sites consisted of duplicate information and penalize such sites. Google also improves the rankings of sites that meet the needs of users, like they do. Therefore, it optimizes the usability for mobile and smartphone users. Your site also has a stronger SEO ranking due to the use of one URL unlike having multiple sites.

User-friendly experience
Most mobile responsive sites are HTML5 enabled meaning users can have a great offline experience. Websites need to remain trendy and up to date to appeal to users. Not only should it be user-friendly but with a preferably simple and modern design to it. If the design is unfriendly and hard to understand, users are likely to exist fast. This is despite the kind of quality content you have on the site. Therefore, make sure to develop a site with mobile users in mind too. A mobile responsive website will also decrease the bounce rates. This is because they load faster, meaning that users access them quicker.

Sites that take long to bring up information often get lower rankings. Users dislike buffering sites. The more user-friendly the more traffic and engagement. This improves your SEO ranks and social media shares by pleased website visitors. Positive reviews are bound to flood in because of great customer experience that converts to leads!

Low maintenance
With a responsive website design, the site is developed for a standard layout no matter the device in use. While operating different sites for different devices would cost more money and they would also need additional technical support. This all in one method makes it easier to operate by doing so from one place.

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